How does one go from owning a fast-food restaurant to operating an eco-friendly laundry detergent sheet business? Well, you got to care about the environment. Back in April, Angie and her business\/life partner Bernard started Kind Laundry, an eco-friendly alternative to regular liquid laundry detergent.<\/p>\n
Since launching their online store in August, their product has been flying off the virtual shelves. Here’s why.<\/p>\n
The idea for the business started back at Angie and Bernard\u2019s fast-food restaurant. As Angie stated, \u201cI remember how much plastic we were going through at the restaurant.\u201d After a run as fast-food chain operators, they decided to shift their career focus to e-commerce-based businesses. This was 5 years ago. Over the past half-decade, Angie and Bernard have started a few e-commerce businesses that enabled them to \u201clearn the basics of running a business and the basics for advertising.\u201d Their newest endeavor is, of course, Kind Laundry.<\/p>\n
When many businesses were moving towards sustainable products, Angie and Bernard wanted to strike the iron while it was hot. As \u201canimal lovers\u201d, they wanted to help reduce the amount of plastic polluting the earth. According to Angie, one cause of plastic pollution is the laundry industry. She says, \u201cthe big one-time use laundry jugs are major polluters. […] Plastics take thousands of years to biodegrade.\u201d Their solution to the problem, an eco-friendly laundry detergent sheet. \u201cThe packaging is biodegradable and the laundry sheet itself is free from chemicals and additives.\u201d The laundry sheets themselves contain 4 main ingredients that are \u201cnatural and won\u2019t harm the environment.\u201d<\/p>\n
Angie and Bernard run Kind Laundry remotely in Stouffville. Their team of 5 operates on an online basis as well. Fitting for the current global pandemic, but not on purpose. The Kind Laundry team is situated around the world. As Angie remarked, \u201cWe ship all over the world. This means our customer service team can reply to our customers in different time zones.\u201d<\/p>\n
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Out of every major polluting industry, why laundry detergents? Well, as Angie puts it, \u201cwe wanted to go into a space where no one was innovating. The laundry aisle is just filled with plastic jugs.\u201d After rapidly selling out of thousands of Kind Laundry packages during their test phase, the sheets have just recently gone back in stock. Angie claims, \u201cbecause of Covid, people are staying at home more. Therefore, they are working out more, cooking more, etc… So, they are doing laundry more.\u201d As well, she believes many people are looking for natural methods to do their laundry as \u201cconventional laundry detergent contains toxic ingredients.\u201d<\/p>\n
The next step for kind laundry? \u201cProduct innovation.\u201d Kind Laundry is packaged with 60 sheets of laundry detergent. It is currently available in scentless and ocean breeze. Kind Laundry can be found in local natural grocery stores, sustainable boutiques, and on their website kindlaundry.com<\/a> where they ship worldwide<\/p>\n","protected":false},"featured_media":988,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/stouffville.com\/wp-json\/wp\/v2\/spotlight\/987"}],"collection":[{"href":"https:\/\/stouffville.com\/wp-json\/wp\/v2\/spotlight"}],"about":[{"href":"https:\/\/stouffville.com\/wp-json\/wp\/v2\/types\/spotlight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stouffville.com\/wp-json\/wp\/v2\/media\/988"}],"wp:attachment":[{"href":"https:\/\/stouffville.com\/wp-json\/wp\/v2\/media?parent=987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}